If we look at the average small and medium sized business (an SME in the UK, an SMB in other countries) without
a modern CRM system, there will be a lot of similarities in the way they handle and use data day-to-day. Having grown from
a very small business, where those who needed the data created and used it where they saw fit, many will start to experience
growing pains when they get larger, with more and more staff needing access to the same data. ...